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Wednesday, November 13, 2013

REVIEW: Light Bulb Baking: A History of the Easy Bake Oven by Todd Coopee


Title: Light Bulb Baking: A History of the Easy Bake Oven
Series: None
Author: Todd Coopee
Published Date: September 30, 2013
Publisher: Sonderho Press
ISBN: 9780991748402
Buy It Link Amazon
Rating: 5 stars

Synopsis: This first definitive retrospective of the Easy Bake® Oven celebrates its journey from children's toy to pop culture icon and inductee to The National Toy Hall of Fame. The book explores the innovation, history, economics, commerce, advertising, and marketing behind the toy’s 50 year history. This book is a must read for vintage toy collectors, nostalgia buffs, foodies, and anyone who has ever peered through the oven's watch it bake window, eagerly anticipating the moment they will be able to serve and enjoy their very own culinary concoction.

Review: I'd like to thank the author and Promotional Book Tours for allowing me a copy of this book in exchange for an honest review. 
As a child, many of us have had an Easy Bake Oven at one time or another. I even think I had one, and that's probably the closest I've  ever gotten to the kitchen without burning something, or setting the smoke detector off. 
While reading this book, I had no idea the Easy Bake Oven has been around as long as my favorite television show, fifty years is a massively long time for any toy. Honestly, fifty years is long for anything in this instant gratification world we all live in now.
I absolutely loved reading the concept behind the Easy Bake Oven, and how it has evolved through the years, taking into account customer safety, colors that were vogue at the time, and finally 2013 will be expanding into a more gender-equal color scheme as well as terminology. It was one of the best peeks into history and the evolution of a toy that I have seen.


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